Advertising industry is the most susceptible as well as highly responsive to slightest
of changes in technology, media, current affairs, audience's mindset and latest happenings.
As director & creative head of Muse Advertising, I have seen my agency going beyond
creative advertising to a more coherent approach. In times of information and brands
overload, Muse has strategised its creativity to become more coherent whereby it
penetrates into the extremely short attention span of today's consumers and connects
and engages them with the brand.
Muse strategizes a creative thinking module for your business which consists of creating
value for your business through creative approach, design thinking & communications.
Muse places the evolutionary behavior of masses in the centre of all our projects. Muse
Strategy works to inspire Brands. Not only does the Inspiration influence the behavior
but indirectly outwits the competition.
Muse believes that a successful communication campaign follows the trajectory of attention,
positive reaction and action. Visual Intelligence by Muse ensures that brands provoke
action within its target audience.
Earlier my creative consultation sessions with clients focused largely on concept and campaigns.
Today considering the changing brands' social structure, in addition to the inevitable concept,
i stress on the need of 'innovation' in execution, media and strategy of the concept. Over
the years, Muse Advertising has constantly been evolving to newer markets, new audiences and
new experiences. In more than 8 years of brand building, Muse has been successfully providing
creative solutions to corporates, government organisations, public sector, media, entertainment,
healthcare, education and real estate.
I believe cognition is the key ingredient to the process of creation, hence I ensure my team
gets the much coveted freedom to think, express, experiment and invent. Muse is all about ideas,
innovation, happiness and satisfaction that a creative mind always seeks (subject to clients'